How To Do Search Engine Optimization

Learning how to do SEO or search engine optimization is one of the key skills you can learn in life. People ask me all the time about what search engine optimization actually is and how I learned the craft. And I tell them, you can learn virtually any business skill if you focus on one thing that you love to do – and do it every day.”How To Do SEO” is the essential search engine optimization tips article that you need as your daily reference guide.

The Most Valuable Online Marketing Skill in the World

Obviously, this excludes careers where you need to work for someone else, degree required, or provide a service in specific industries like health, law, and IT – such as a doctor, surgeon, chiropractor, lawyer, judge, politician.

To me SEO, is like being the doctor of the internet or the surgeon of the search engines. Because let’s face it, when you can learn how to rank websites of all the businesses in the English speaking world, then you have a very powerful skill set that can truly explode the revenue and profit potential of any small to large business.

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It’s better than being a doctor or surgeon because I don’t have to worry about people’s health and dealing with people personally where their health and lives are being decided in the balance. Not to mention I wouldn’t have to deal with the corrupt and overbearing pharmaceutical companies who “control the world’s health industry” by shoving all their medicine down the throats of the medical industry.

With that being said, learning how to do search engine optimization is the key to the search engine industry – especially with Google since they dominate the search industry over Bing and Yahoo, at about 75%, which fluctuates up and down a little each year.

google plus profile

The minute you want to make the decision, like these specific examples, to have a career or job like the ones I just mentioned, as opposed to having a specific skill that you could possibly get certified and more importantly learn yourself is the most valuable.

For example, once you learn the basics about how to rank websites or manage social media or design websites, then you can easily go online and get your first client.

From there you’ll be able to build your own business as an entrepreneur.

Now that you heard this introduction about how to do SEO as your potential career with your own business – it’s time to learn the ins-and-outs of what search engine optimization consists of so you can understand how to do search engine optimization.

5 Key Factors for How To Do SEO Page One Rankings

#1 SEO Ranking Factor – Keyword Research Tools

The main SEO ranking factor for websites has to do with keyword research.

If your keyword research isn’t up to par, then you won’t be able to rank for much of anything on the search engines. It’s all about selecting the best possible keywords for your niche online business as the major SEO ranking factor, for WordPress as an example.

In a perfect world, you should select a primary keyword for a local SEO niche or category that has a minimum of 100 searches per month. In the next perfect world, you should select a primary keyword for a national or global niche that has a minimum of 500 searches per month.

With that in mind, keep aware of the fact that once you get traction on any keyword it will automatically filter into all of it’s related keywords to some degree.

What does that really mean for your SEO rankings?

It means that you will get surprisingly long term results for multiple long tail keywords from ranking one primary keyword – over the long term SEO campaign that you run for it.

And I use WordPress as the primary example because most of the websites online have been created with WordPress CMS platform.

WordPress has a very fluid Content Management System which is widely used around the world, because it’s not only easy to use and configure, but it also has a huge database of free plugins and themes that you can access at here.

keyword research

Some good keyword research tools that I use include but are not limited to the following list.

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Top 7 Keyword Research Tools to Use to Help You Get Page One Google Rankings

  1. Google Keyword Planner
  2. Market Samurai
  3. Keyword Finder
  4. SEO Commander
  5. Uber Suggest
  6. SERPS
  7. MOZ Explorer

#2 SEO Ranking Factor – WordPress SEO Tips

Meet WordPress is the H1 heading that you see when you go to, don’t confuse it with, because they are not the same.

Their introductory statement on the site reads this way.

“WordPress is open source software you can use to create a beautiful website, blog, or app. Beautiful designs, powerful features, and the freedom to build anything you want. WordPress is both free and priceless at the same time.”

wordpress seo tips

WordPress Blogging Tips: Scheduling Your Blog Posts is the First Item on Your List

When you start a WordPress blog it’s important to get right on the bike immediately and start doing it. Create as many posts as you can and schedule them out at least 2 per week as you begin, then you can add more as you go.

What I mean by that is, after you pick your niche, domain name, and hosting, it’s very crucial to have a consistent schedule of blog posts going out if you every want to dominate your niche and market with getting online traffic that’s organic.

So an easy way to post out let’s say your first dozen blog posts – you’re ambitious and you write 12 blog posts of at least 1,000 words each, which is the new minimum standard of blog post length – is to schedule out 2 blog posts per week, let’s say one on Monday morning and one on Friday morning. It gives you a 5-2 day cycle in between posts.

Meaning that you have 5 days in between the first post and 2 days in between the next post. Either way you have a consistency that your audience will find in the beginning and end of the week. They get the post to read when they’re bored at work on a Monday and they get the post to read when they’re bored at work on a Friday.

Plus you will have the added advantage of having a new post on the weekend if they can’t get to read it on Friday – at least they will have something new to read for the weekend. You see where I’m going with this – now you should schedule these posts for six weeks.


You have 2 per week scheduled for the six weeks and if you happen to write more blog posts at one time then schedule them out for two months or three months.

Whatever the case for your specific blog, now you have flexibility in your new blogging career.

The idea in the end, as an entrepreneur and make no mistake about it that’s what you are as a blogger, is to be flexible with your schedule and to get the most work done as efficiently as possible.

Now during those next six or eight weeks that you scheduled your blog posts, you can write a new blog post whenever you want in those days other than Monday or Friday.

This is an extra new content post that your audience will love and be surprised by the new content that you give them and acts as your buffer content that complements your existing posts and links to those pages as well.

#3 SEO Ranking Factor – Set Your Title With Primary Keyword For The Page or Post

The first thing you do when writing or posting a new article on your WordPress blog is to create a Title. You hover over the Posts tab on the left margin and click on Add New.

But is that technically the best way to approach your new blog post – after all the title is the first thing Google’s algorithm sees when crawling domain extension URLs – besides the URL of course.

So what should you do when creating any new blog post on any CMS or CRM platform – whether you’re using Joomla, Drupal, Umbraco, or Silver Stripe – it’s essential to create your Title around the Primary Keyword you are using for your article.

wordpress seo tips

The reason why I capitalized Primary Keyword in this sentence and the above sentence is because it’s important. Yes, I could have not capitalized it and put them in bold or do both – either way the emphasis is on finding a primary keyword for every article or post and use that as the main keyword for the page.

Of course you can enter other secondary keywords and put them in bold and the chances are that you will automatically write secondary keywords even if you didn’t look them up in your research. You can also find many secondary keywords by using the GDM, Google Dropdown Menu, that shows keyword phrases many people are searching in relation to the one you already searched for on Google.

This cool Google Dropdown Menu as I like to call it, is actually called the Google Suggest Feature or Google Suggest for short.

It occurs whenever you type in a keyword phrase that you are searching for in Google – you’ll automatically see the drop-down menu show other suggested keyword phrases that are most popularly being searched most recently in the past week or so.

Here’s an example of it below of the recent searches I did for this article.

google suggest box

No matter what content management system that you use, you want to make sure you have a primary keyword picked out for that specific page – and don’t deviate from this concept because it assures Google’s spider and crawling software that the specific page for this keyword has great content on it.

This also means you should add this primary keyword as your Tag when in the right column of your WordPress back office before you Publish it.

In essence, when setting your new Title of a blog post you can also do the reverse title strategy – which means you’re adding the title after your write that article.

You may be asking me this question right now. David, why would I add the title to the blog post after I write it?

Well, think about your writing process which I’m sure is similar to everyone else’s in the world.

And by that I mean whenever you’re writing an article or book, things will change, so you most likely will not have the same title at the end when you first start writing.

Yes, you will do your keyword research beforehand and have the primary keyword before you start.

Preferably the best way to write a new article is to create the written word that you complete in a Word doc or in Google Drive before you post it on your site. So in this sense you can add the title/primary keyword with any variations right away because you’re posting it immediately – and publishing it of course instead of as a Draft.

However, if you are writing your blog post within your WordPress back office, and you are updating it continually as a Draft or Published article, then most likely your tendency to change the title in some way is highly likely.

For example, my primary keyword for this article is “how to do seo,” and I added a variation after it to create a list type of blog post with, “5 Key Factors on How To Do SEO for Page One Rankings.”

I might have come up with this after I wrote half of the article or more and wanted to add it – which means it’s very possible you will come up with some type of variation after you complete the entire article.

In a nutshell, and in a perfect world, if you are writing within your WordPress or other CMS, then you can just add no title until the end and keep saving it as a Draft until you are ready to add the complete title and final URL.

Then you can share it immediately in your social media channels and add some links to your article too. With that in mind, don’t forget to add high value links to every article you do, 5-10 links per 1,000 words, so that the domain authority of these links helps build more Google SEO ranking factors juice. 

Action Taking Point (ATP): As you can see, I have 7 high quality links in this article just from posting the Top 7 Keyword Research Tools list above. Everything else is gravy from there, but don’t be shy to posting some Google, Youtube, and social media links as well since these have the most domain and page authority to place on your domain.

#4 SEO Ranking Factor – Set URL With Primary Keyword For The Page or Post

The URL for your blog post must have the primary keyword in it the extension section. Just like this article URL is, I’m also using two variations of the primary keyword:

  1. How to do seo
  2. How to do search engine optimization
  3. Note: Even though these technically are two different keywords, they are however the same exact variation of each other, so the ranking factor will have equal amount of juice on Google when this page gets crawled.

Make sure your URLs are completely readable – because the philosophy is that if the URL has a high human readability factor – then that means it’s easier for the search engines to crawl them and rank them as opposed to something that isn’t readable at all.

By the way you can fix this in your WordPress back end by going to your settings tab and clicking on Permalinks. There you can select the best readability URL, such as Post Name, for your blog settings when creating every URL.

See this great image I borrowed from MOZ below about the different types of URLs.


Scale of URL Readability-moz15 SEO Best Practices for Structuring URLs from credit

Go right now to your WordPress Admin section, to Settings, and click on Permalinks to select the radio dial for that setting – do it now before you forget because it’s harder to take effect over the entire site once you start posting.

The best way to show you is always with an image so you can see how I set my post URLs.


#5 SEO Ranking Factor – Set Headers With Secondary Keywords For The Page or Post

This last SEO ranking factor for Google page one rankings has to do with setting up your headers with all your secondary keywords – the only exception here is that you should always use your primary keyword for each article in your H1 tag or Header 1

The H1 tag is very similar if not the same as the Title tag, that’s why it’s so big. That is what the Tag is being asked for in the Tags section on the right column of your WordPress page or post admin section.

Another rule of thumb for SEO is placing the title in at least 1 of your H2 tags in the body copy is essential to ranking the Title effectively in the search engines.

It starts on the right margin with the Publish options/sections, then to Categories and then Tags.

I would only select your primary keyword in the Tags section.

You can simply type it in the box and click on the Add button to the right.

As you can see below it’s very simple, plus later on once you have written a few posts you can click on the “Choose from the most used tags,” link at the bottom and just select ones you have used before.

Maybe you have posts with multiple keywords after a while and you will see a complete list show up.

Wordpress Tags Section

This is where your H1 tag should be placed, but you can set up all the different secondary keywords you use in each post or page by highlighting the word or phrase. Then select the header size you want in the Paragraph drop down menu on your admin section of the post.

This should automatically bold it, but if it doesn’t for some reason, then click on the B for bold first and then select the header size.

I would only select header sizes from 1 to 3 since those are the most widely used and ranked in Google. Anything smaller (4 to 6) will be too small to really notice within any given post that you write.

WordPress Header Settings

Feel free to use the short codes shown on the right in a circle above. So make sure you utilize these header settings for the best Google SEO rankings possible with your keyword research.

Google SEO Ranking Factor: Update for keyword phrase or search term “how to do search engine optimization”

See the image below for the Page One Google Ranking for my Google Plus account. This is how important it is to use Google+ and other social media channels to help rank your content.

This ranking at #7 occurred on the same day of the post on Hope this helps!

How To Do SEO Ranking

Hopefully you are educated a little more to help you rank your own websites and blogs.

Stay tuned to get part 2 of this post to continue learning more about search engine optimization so you will be able to rank on page one yourself. If you don’t want to do it yourself, then you can hire my SEO agency at

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